Valentine's Day poster campaign

The Valentine's Day poster campaign was used effectively to advertise the film by creating a realistic 'divide' that links to the film storyline. The posters mark a clear divide through separating the female and male actors, by changing the colour scheme to blue on the male poster and by changing the wording at the top. It's a stereotypical view that women take Valentine's Day more seriously than men do, hence the words associated with Valentine's Day, such as 'flowers', 'jewellery', 'cards' and 'what a day' featuring on the female poster, and the words ''work', 'trainer', 'ball game' and 'what day is it again?', emphasising the difference between the two genders and their views towards Valentine's Day, appealing to both genders opposed to the stereotypical female-based audience. The title of the film and the release date are both clear, large and bold to attract the attention of the potential audience. The collage of the actors is the centrepiece of each poster, and with their names listed alongside, it's easy for the potential audience to link names to faces, targeting those who are major fans of a particular actor in the film, encouraging them to watch it. For my own poster, I will use a similar technique to the divide one used in the Valentine's Day poster campaign, but use this to create a divide between the most stressful and more enjoyable experiences about being a teenager, rather than to separate gender. This idea will encourage the potential audience to weigh up their experiences as a teenager and decide for themselves whether they believe their teenage years were the best years of their life or not.