The Les Mis poster campaign was used very effectively to advertise the film through the use of several 'teaser' posters, focussing upon the different main characters that featured throughout the film. The posters in the top left and bottom right show intimate close ups of a couple of the main characters within the movie and also detail which song they are most known for throughout the film, an instant link the audience can make between the different characters and the different songs. The close up shots encourage the potential audience to already establish a connection with the characters, or at least recognise the emotions shown and link them to the surrounding context of the movie. The posters in the top right and bottom left are equally as effective but less intimate. The display the main characters in the film, so the audience can already associate names with faces from other methods of advertising, such as trailers and sneak previews. In all four of the posters, the title is bold and the golden colour against the darkened background immediately stands out to the potential audience.
I used this poster campaign to aid the design of the idea of teaser posters for my own film. If I were to go with this idea, I would create individual posters like Les Mis, but have the focus on the activity or event within a teenager's life, such as revision, learning to drive or prom, opposed to the main characters. These posters would clearly demonstrate to the audience what they can expect from the film so they would be able to make clear links between the two rather than being confused as to how the two relate or link.
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