The audience for short films tend to usually be more niche than feature films as they are often produced for more reasons than to simply generate profit and boost ancillary revenue. A large number of people may view short films now and again, there tends to be a more specific audience that are more interested in what a film means and what the creator is trying to say. Short films are typically produced by aspiring directors, people wanting to add to their portfolio in order to break into the film industry and therefore short films appeal to film makers and fans of independent industries/artists that want to see their work flourish or display a dedicated interest in short films, or just film itself.
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